"If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful"

This quote by Michael Porter is a suggestion that in order to achieve success, one need to make every effort to be various from their rivals. It is not enough to merely do the exact same thing as everyone else; one must make every effort to stand apart and be special. This might indicate offering a various services or product, or providing a much better customer experience. It is essential to remember that success is not accomplished by just following the exact same course as everybody else. Instead, one must aim to be various and create something that sets them apart from the competitors. By doing this, one can create an effective organization that sticks out from the crowd.