"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants"

This quote by David Ogilvy is a pointer that the people we work with can have a substantial influence on the success of our company. He is suggesting that if we work with individuals who are smaller sized than us, we will remain a small business with restricted capacity. However, if we hire individuals who are bigger than us, we will end up being a company of giants, with the prospective to attain fantastic things. This is because individuals we hire bring their own skills, knowledge, and experience to the table, which can assist us to grow and develop. By working with individuals who are bigger than us, we can take advantage of their knowledge and use it to our benefit. Eventually, this quote is a reminder that the people we employ can have a big effect on the success of our business.