"If you call attention to yourself at the expense of the song, that's the cardinal sin"

In this quote, artist Benmont Tench is emphasizing the value of putting the song first. He believes that when carrying out, the focus must be on the music and not on oneself. Drawing attention to oneself and removing from the song is viewed as a severe mistake, or the "cardinal sin." Tench is highlighting the idea that the music should be the main priority and that any actions or behaviors that sidetrack from it are inappropriate. This quote works as a tip to musicians to stay modest and let the music promote itself, instead of looking for individual recognition.