"If you can't make it good, at least make it look good"
About this Quote
The intent is tactical. “Good” is the ideal - clean code, robust engineering, elegant solutions. “Look good” is the workaround - polish the interface, tighten the demo, smooth the rough edges users will notice first. Gates’s era at Microsoft was defined by relentless competition, fast release cycles, and the reality that software rarely emerges fully formed. In that environment, making something “look good” isn’t pure deception; it’s triage. You prioritize what the customer experiences, because that’s what determines adoption.
The subtext is also a warning about power: the people who control the frame often control the verdict. A slick veneer can mask fragility, yes, but it can also make a new idea legible. The quote lives in the tension between marketing and engineering, between truth and usability. It’s funny because it’s slightly immoral - and recognizable because it’s how modern tech (and modern work) often operates: ship the story, then scramble to make the story real.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Gates, Bill. (2026, January 14). If you can't make it good, at least make it look good. FixQuotes. https://fixquotes.com/quotes/if-you-cant-make-it-good-at-least-make-it-look-17652/
Chicago Style
Gates, Bill. "If you can't make it good, at least make it look good." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/if-you-cant-make-it-good-at-least-make-it-look-17652/.
MLA Style (9th ed.)
"If you can't make it good, at least make it look good." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/if-you-cant-make-it-good-at-least-make-it-look-17652/. Accessed 5 Feb. 2026.





