"I'm concerned with trend. I don't know where jazz fans will come from 20 years from now"

Norman Granz, a critical figure in the world of jazz, was deeply immersed in the category not just as a promoter however as someone who actively worked to elevate it both artistically and socially. This quote reflects an extensive concern for the sustainability and development of jazz as a cultural force. Granz is expressing fret about the genre's future, specifically regarding the next generation of lovers and fans. His issue for the "pattern" implies an awareness of the changes and shifts occurring within the music market and more comprehensive cultural landscapes. Throughout Granz's time, jazz was undergoing significant improvements, and the rise of rock and pop music might have further fueled his apprehension.

By asking where future jazz fans will come from, Granz is hinting at a possible detach between the category and younger audiences who might be gravitating towards other emerging musical designs. This concern is not almost numbers; it incorporates the depth of understanding, gratitude, and passion that brand-new fans bring. Jazz, with its abundant history and roots in African American culture, has actually always been more than just music-- it's a testament to cultural expression and creativity. Granz's worry suggests the significance of protecting this heritage by guaranteeing it remains relevant and accessible to brand-new listeners.

This quote can also be seen through the lens of Granz's own efforts, such as his promo of jazz through successful show series like Jazz at the Philharmonic. These efforts were not just about home entertainment but about education and exposure. Granz understood that for jazz to thrive, it required to continue developing and bring in new talent and audiences. His declaration is a call to action for industry players to innovate and for teachers to stress the cultural and historical significance of jazz. This quote functions as a prescient reminder of the significance of supporting musical variety and cultural heritage for future generations.