"I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything"

In this quote, Craig McCracken is expressing his hope that the success of his movie will spread through word-of-mouth. He thinks that if individuals see the movie and enjoy it, they will inform others about it, which will ultimately cause more individuals visiting it in theaters. McCracken acknowledges that he hasn't seen much advertising for the movie, such as billboards or posters, however he remains positive that positive reviews and recommendations from audiences will suffice to draw in a bigger audience. This quote highlights the power of individual suggestions and the impact they can have on the success of a movie.