"I'm quitting the business today. I'm going to open up an appliance store, I've always really been into toasters. I'm giving it all up"
About this Quote
The intent isn’t confession; it’s misdirection. “I’m quitting the business today” sets up the stakes with tabloid gravity, then the toaster obsession punctures it. That whiplash is the joke’s engine: the audience is forced to recalibrate from scandal to small talk. “I’ve always really been into toasters” is a perfectly shaped lie - too niche to be motivational, too ordinary to be symbolic, which is why it reads as a comic truth about burnout. When you’re exhausted by performance, your fantasies don’t necessarily get grander; they get quieter.
There’s subtext about how fame distorts identity. “I’m giving it all up” sounds like a renunciation, but what he’s really giving up is the obligation to matter. An appliance store suggests a life where the stakes are knowable: the toast pops up, the customer leaves, nobody tweets a thinkpiece. In the context of Cook’s era - peak stand-up celebrity, peak media churn - the toaster becomes a refuge: a joke, yes, but also a tiny manifesto for opting out of the spectacle.
Quote Details
| Topic | Quitting Job |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cook, Dane. (2026, January 17). I'm quitting the business today. I'm going to open up an appliance store, I've always really been into toasters. I'm giving it all up. FixQuotes. https://fixquotes.com/quotes/im-quitting-the-business-today-im-going-to-open-43259/
Chicago Style
Cook, Dane. "I'm quitting the business today. I'm going to open up an appliance store, I've always really been into toasters. I'm giving it all up." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/im-quitting-the-business-today-im-going-to-open-43259/.
MLA Style (9th ed.)
"I'm quitting the business today. I'm going to open up an appliance store, I've always really been into toasters. I'm giving it all up." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/im-quitting-the-business-today-im-going-to-open-43259/. Accessed 12 Feb. 2026.







