"I'm really proud of Blair Witch Project as a film, but as far as the cultural phenomenon of it - that was just weird luck"

Joshua Leonard's quote speaks to the unexpected success of the 1999 horror film, The Blair Witch Project. He acknowledges the film's success as a film, but associates the cultural phenomenon of it to "weird luck". This suggests that the film's success was not necessarily due to its quality, but rather due to a mix of factors that might not have been anticipated. It is most likely that the film's low budget plan, innovative marketing, and the timing of its release all added to its unanticipated success. The quote also talks to the power of luck in the entertainment industry, and how it can be a major factor in the success of a movie. It is a suggestion that even the most gifted filmmakers can take advantage of a bit of luck.