"In advertising not to be different is virtually suicidal"

William Bernbach's quote is a reminder of the value of standing apart in the marketing industry. In a world where there is an abundance of ads, it is important to be different in order to capture the attention of potential clients. If an ad is not special or remarkable, it will be rapidly forgotten and will not achieve success. Therefore, it is necessary to be creative and think outside the box when developing an advertisement. By being different, an ad can stick out from the competition and be more effective. Bernbach's quote is a tip that in order to be successful in marketing, it is essential to be different.