"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design"

Steve Jobs is emphasizing the significance of design in this quote. He is stating that design is more than simply the superficial components of a product, such as the fabric of the curtains and the sofa. To him, design has to do with the overall feel and look of an item, and how it works. He believes that design ought to be an important part of the product, and not simply an afterthought. He is suggesting that style should be a concern when producing a product, which it ought to be taken into consideration from the very beginning. He believes that style should be a part of the product's identity, and that it ought to be a reflection of the company's worths and goals. He is emphasizing the importance of design in producing an effective item.