"In order to succeed, your desire for success should be greater than your fear of failure"
About this Quote
That’s the subtext: if you’re stuck, it’s not the system, the odds, or bad luck. It’s an internal deficit. The quote flatters the listener with agency while quietly blaming them for hesitation. That’s why it plays so well in hustle culture, where psychology becomes a substitute for policy and “mindset” stands in for material reality. It’s also why it’s sticky: it offers moral clarity in a world that rarely provides it. Want it more. Be brave. Move.
Cosby’s context complicates the line in ways the original motivational packaging can’t contain. As a public figure who long embodied respectability and “family” virtue, he traded heavily on the idea that discipline and character produce good outcomes. The later collapse of that persona makes any neat lesson about fear and desire sound less like wisdom and more like branding: a confidence trick of certainty. The quote still “works” rhetorically because it’s built to bypass nuance, but its aftertaste now includes a harder modern reading: sometimes the most dangerous failures are the ones a culture refuses to fear until it’s too late.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Later attribution: Reprogram Your Mind for Success and Happiness (Cleophus Jackson, 2011) modern compilationISBN: 9781462031429 · ID: XSz5NAqts3cC
Evidence:
... In order to succeed , your desire for success should be greater than your fear of failure . " Bill Cosby 106. " Avoid popularity if you would have peace . " Abraham Lincoln 107. " If you put yourself in a position where you have to ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Cosby, Bill. (2026, February 17). In order to succeed, your desire for success should be greater than your fear of failure. FixQuotes. https://fixquotes.com/quotes/in-order-to-succeed-your-desire-for-success-5001/
Chicago Style
Cosby, Bill. "In order to succeed, your desire for success should be greater than your fear of failure." FixQuotes. February 17, 2026. https://fixquotes.com/quotes/in-order-to-succeed-your-desire-for-success-5001/.
MLA Style (9th ed.)
"In order to succeed, your desire for success should be greater than your fear of failure." FixQuotes, 17 Feb. 2026, https://fixquotes.com/quotes/in-order-to-succeed-your-desire-for-success-5001/. Accessed 4 Mar. 2026.








