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Success Quote by Richard Bach

"In order to win, you must expect to win"

About this Quote

Winning, in Bach's telling, starts as a private act of consent: you decide the future is yours before the scoreboard gives you permission. The line is blunt to the point of provocation, because it isn't really about trophies; it's about the mind's quiet veto power. If you "expect to win", you show up differently: you take the hard shot, you keep going after the first miss, you interpret obstacles as part of the process rather than proof you don't belong. The quote works because it frames victory as a psychological posture, not a reward handed down by fate.

Bach's context matters. As a novelist best known for metaphysical fables like Jonathan Livingston Seagull, he repeatedly sells the idea that limits are negotiated, not fixed. "Expect" is the key verb: not "wish", not "hope", not even "believe". Expectation is practical. It's what disciplines your attention and edits your self-talk. The subtext is almost therapeutic: if you carry an internal forecast of failure, you'll unconsciously build a life that confirms it. Expectation becomes a self-fulfilling prophecy, but with a twist: you're responsible for the prophecy you choose.

There's also a telltale 1970s self-actualization streak here, a period when American culture was hungry for agency amid institutional distrust. Read charitably, it's a nudge toward confidence and commitment. Read skeptically, it's a warning label for hustle-culture optimism: expecting to win doesn't guarantee winning, but it can guarantee you keep acting like someone who might.

Quote Details

TopicConfidence
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In order to win, you must expect to win
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About the Author

Richard Bach

Richard Bach (born June 23, 1936) is a Novelist from USA.

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