"In sales, a referral is the key to the door of resistance"

This quote by Bo Bennett is describing the importance of recommendations in sales. A recommendation is when a consumer suggests a services or product to someone else. Referrals are an effective tool in sales because they can assist break down the barriers of resistance that possible consumers might have. Recommendations provide a sense of trust and credibility that can be hard to attain through other methods. They likewise offer an individual connection in between the consumer and the services or product, which can be indispensable in sales. Referrals can be a great way to construct relationships with customers and increase sales. By leveraging referrals, salespeople can open the door to potential consumers who may have been resistant to their services or product.