"In short, software is eating the world"
About this Quote
A throwaway provocation disguised as a forecast, Andreessen's line lands because it frames an industry shift as an ecological takeover. "Eating" is the verb doing all the work: not "transforming" or "improving" but consuming, metabolizing, replacing. It smuggles inevitability into the sentence. If software is a predator, then every sector is prey, and resistance becomes not just futile but quaint. That rhetorical move mattered in 2011, when the post-iPhone, post-cloud moment made tech feel less like a vertical and more like gravity.
The intent is partly evangelism, partly market-making. Andreessen wasn't simply describing reality; he was selling an investment thesis and a worldview. Software isn't a tool bolted onto existing businesses; it's the new operating system for business itself. The subtext flatters the engineer and the venture capitalist alike: the people who write code (or fund it) are no longer service providers to "real" industries but the authors of their replacement.
There's an edge of conquest in the metaphor that still reads as both accurate and ominous. It licenses disruption as a natural process, a kind of Darwinian sorting, while quietly sidestepping who pays the costs when "eaten" means jobs automated, local institutions hollowed out, and public goods rerouted through private platforms. The brilliance of the line is its compression: eight words that turn digitization into destiny, and destiny into a balance sheet.
The intent is partly evangelism, partly market-making. Andreessen wasn't simply describing reality; he was selling an investment thesis and a worldview. Software isn't a tool bolted onto existing businesses; it's the new operating system for business itself. The subtext flatters the engineer and the venture capitalist alike: the people who write code (or fund it) are no longer service providers to "real" industries but the authors of their replacement.
There's an edge of conquest in the metaphor that still reads as both accurate and ominous. It licenses disruption as a natural process, a kind of Darwinian sorting, while quietly sidestepping who pays the costs when "eaten" means jobs automated, local institutions hollowed out, and public goods rerouted through private platforms. The brilliance of the line is its compression: eight words that turn digitization into destiny, and destiny into a balance sheet.
Quote Details
| Topic | Technology |
|---|---|
| Source | Marc Andreessen, "Why Software Is Eating the World", Wall Street Journal op-ed, Aug 20, 2011. |
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