"Initially, it was about kids at the bottom rung of the social ladder, due to their looks and their class background. But they're also outsiders in terms of their peer group"

This quote by Jim McKay talks to the idea of social exclusion and how it affects certain groups of people. At first, he is describing those who are at the bottom of the social ladder, due to their appearances and class background. These individuals are often seen as outsiders in their own peer group, as they are not accepted by the bulk. This can result in feelings of seclusion and solitude, as they are unable to harmonize the rest of society. McKay is highlighting the importance of understanding the battles of those who are on the outdoors looking in, and how we can help them to feel consisted of and accepted. He is likewise emphasizing the need for us to be more knowledgeable about the social characteristics that exist in our society, and how they can affect those who are on the exterior.