"It is, finally, a word is untimely in three different senses, and bearing it as one's treasure will not win one anyone's favours; one rather risks finding oneself outside everyone's camp... Beauty is the word that shall be our first"

Hans Urs von Balthasar's quote touches on the principle of "beauty" as a complex and profound aspect in human experience, recommending that it holds much deeper significance beyond mere visual appeals. He describes "charm" as a word that is "untimely," suggesting that the real essence of charm is typically neglected or misconstrued in contemporary society.

By saying that appeal is unforeseen "in three different senses," Balthasar might be suggesting that beauty goes beyond the present minute and conventional understanding. It might be untimely because it does not stick to current trends or trendy visual appeals; it exists outdoors temporal restraints. In addition, charm might challenge the status quo and push against social norms, rendering it politically or socially unforeseen. Lastly, it could be unfortunate in the spiritual or existential sense, calling people to show deeply on their lives and worths in such a way that feels out of action with the rushed rate of modern life.

Balthasar stresses that valuing charm as a treasure will not always acquire favor or acceptance from others. This suggests that pursuing an authentic understanding of beauty requires nerve and independence, risking alienation from social or cultural "camps" that might focus on other worths, such as utility or pragmatism. By seeking real charm, one may discover themselves at odds with mainstream expectations, which typically favor superficial or utilitarian suitables.

The concluding remark, "Beauty is the word that shall be our first," signifies the primacy of charm in Balthasar's philosophical or theological vision. It suggests that beauty is fundamental, possibly serving as a basis for understanding truth and goodness. This viewpoint calls for a return to a more profound gratitude of charm as necessary to human experience, advising people to acknowledge and commemorate charm's transformative power in spite of the dangers of social displeasure or misconception. In this view, appeal becomes a directing concept, inviting us to align our lives with a higher, more meaningful order.