"It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale"

This quote by Jacques Ellul talks to the power of mass media in the modern-day world. He recommends that the introduction of mass media has actually made it possible for the use of propaganda strategies on a large scale. This means that the media can be used to affect the viewpoints and beliefs of a great deal of people. This is done through making use of persuasive language, images, and other strategies to form popular opinion. Ellul's quote highlights the power of mass media and its ability to form popular opinion and beliefs. It likewise functions as a cautioning to be familiar with the capacity for control and to be mindful of the messages we are exposed to.