"It is very similar to companies like Google and other internet companies. When you go and search on Google you don't pay for that. But sometimes you click on an advert and Google makes money on that"
- Niklas Zennstrom
About this Quote
This quote by Niklas Zennstrom is referring to business design of net business such as Google. He is claiming that when you make use of Google to search for something, you don't have to pay for it. Nevertheless, when you click on an ad, Google generates income from it. This is a really usual company model for net firms, as they are able to generate earnings from advertisements without billing their customers. This design has been very effective for firms like Google, as it enables them to provide a cost-free solution while still making money. It is a win-win situation for both the firm and the customer, as the consumer obtains a free solution as well as the company makes money from advertisements.
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