"It means nothing if the movie doesn't get out there"
About this Quote
The intent is pragmatic, almost corrective. Novak isn’t talking about whether the film is “good.” She’s talking about circulation, access, the brutal math of attention. “Get out there” is casual phrasing, but it’s doing heavy work: it implies gatekeepers, marketplaces, and the fact that exposure is engineered. The subtext is a quiet critique of the way prestige gets manufactured. Talent alone doesn’t deliver cultural impact; distribution does. If the movie doesn’t reach audiences, it can’t enter the shared conversation where movies actually become movies - as references, arguments, and memories.
Context matters, too. Novak came up when studios could saturate theaters and media, turning a release into an event. In today’s fragmented streaming landscape, her point sharpens: invisibility is easier than ever. An algorithm can bury a film as effectively as an executive can. The line works because it punctures a comforting myth - that art floats upward on merit - and replaces it with a harder truth: meaning in cinema is inseparable from being seen.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Novak, Kim. (n.d.). It means nothing if the movie doesn't get out there. FixQuotes. https://fixquotes.com/quotes/it-means-nothing-if-the-movie-doesnt-get-out-there-133778/
Chicago Style
Novak, Kim. "It means nothing if the movie doesn't get out there." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/it-means-nothing-if-the-movie-doesnt-get-out-there-133778/.
MLA Style (9th ed.)
"It means nothing if the movie doesn't get out there." FixQuotes, https://fixquotes.com/quotes/it-means-nothing-if-the-movie-doesnt-get-out-there-133778/. Accessed 2 Feb. 2026.





