"It really hasn't been demonstrated at any level by any major corporation that it can nurture what is euphemistically called creativity"
About this Quote
A veteran trade editor lobbing this kind of line isn’t just complaining about office culture; he’s puncturing a cherished corporate self-myth. Bart’s phrasing is engineered to deflate: “euphemistically called creativity” implies that in boardrooms the word functions less as a practice than as a marketing balm, a soft label slapped on risk-managed output. “It really hasn’t been demonstrated” reads like courtroom language, demanding evidence where companies prefer vibes, brand films, and HR slogans.
The target is the corporate promise that creativity can be industrialized without being sterilized. “At any level” widens the indictment from CEOs to middle management to the process itself, suggesting that even well-intentioned executives get trapped in systems designed to prevent failure, controversy, and surprise - the very ingredients that make art feel alive. In media especially, “major corporation” is a loaded category: studios, networks, conglomerates, platforms. Their job is to turn stories into reliable product lines, and reliability is creativity’s natural predator.
Subtext: corporations don’t hate creativity; they love the *idea* of it because it sells. What they struggle to tolerate is what real creativity costs: uneven results, wasted money, bruised egos, and the occasional work that doesn’t “test well.” Bart’s cynicism is also a warning to creators tempted by corporate shelter. The paycheck comes with a quiet trade: you’re allowed to innovate, as long as you can prove it won’t change too much.
The target is the corporate promise that creativity can be industrialized without being sterilized. “At any level” widens the indictment from CEOs to middle management to the process itself, suggesting that even well-intentioned executives get trapped in systems designed to prevent failure, controversy, and surprise - the very ingredients that make art feel alive. In media especially, “major corporation” is a loaded category: studios, networks, conglomerates, platforms. Their job is to turn stories into reliable product lines, and reliability is creativity’s natural predator.
Subtext: corporations don’t hate creativity; they love the *idea* of it because it sells. What they struggle to tolerate is what real creativity costs: uneven results, wasted money, bruised egos, and the occasional work that doesn’t “test well.” Bart’s cynicism is also a warning to creators tempted by corporate shelter. The paycheck comes with a quiet trade: you’re allowed to innovate, as long as you can prove it won’t change too much.
Quote Details
| Topic | Management |
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