"It's a tough job to tell a story when the audience already knows the ending, and the ending is bleak"
About this Quote
The brilliance is in the doubleness of “tough job.” It’s modest on the surface, almost shruggy, but it’s also an ethical claim. If the ending is bleak, the storyteller’s task shifts from surprising us to refusing the anesthesia of familiarity. You don’t win by hiding the destination; you win by changing what the destination means - by making us care about the route, the costs, the small choices that accumulate into the disaster we “knew” was coming.
Contextually, this sits comfortably in a science-fiction tradition that treats tomorrow as a mirror held up to today. Williams, a writer with a sharp eye for systems and consequences, is gesturing at the bind of contemporary speculative fiction: readers are sophisticated, genre-savvy, and often pessimistic. The subtext is a dare to the writer and the culture alike: if bleakness is predictable, then sentimentality is the real enemy. The story’s job is to make inevitability vivid enough to matter again.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Williams, Walter Jon. (2026, January 16). It's a tough job to tell a story when the audience already knows the ending, and the ending is bleak. FixQuotes. https://fixquotes.com/quotes/its-a-tough-job-to-tell-a-story-when-the-audience-95870/
Chicago Style
Williams, Walter Jon. "It's a tough job to tell a story when the audience already knows the ending, and the ending is bleak." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/its-a-tough-job-to-tell-a-story-when-the-audience-95870/.
MLA Style (9th ed.)
"It's a tough job to tell a story when the audience already knows the ending, and the ending is bleak." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/its-a-tough-job-to-tell-a-story-when-the-audience-95870/. Accessed 12 Feb. 2026.




