"It's about listening first, then selling"

This quote by Erik Qualman stresses the significance of listening prior to offering. It suggests that in order to be successful in sales, one need to initially put in the time to listen to the consumer and understand their needs and wants. By doing this, the salesperson can then tailor their pitch to the customer's specific needs and wants, making it more likely that the customer will have an interest in the product or service. This quote also suggests that listening is more important than selling, as it is the foundation of an effective sales process. Listening allows the salesperson to develop trust with the client, which is important for making a sale. Ultimately, this quote motivates salespeople to concentrate on listening initially, and after that selling.