"It's better to get smart than to get mad. I try not to get so insulted that I will not take advantage of an opportunity to persuade people to change their minds"
About this Quote
Anger is expensive; intelligence compounds. John H. Johnson frames emotional control not as personal virtue but as strategy, the kind you learn when your livelihood depends on reading a room that wasn’t built for you. “Get smart” is doing double duty here: it means educate yourself, yes, but it also means get shrewd. Learn the incentives, map the power, choose leverage over catharsis. For a Black businessman who built Ebony and Jet in mid-century America, that distinction wasn’t self-help; it was survival and scale.
The second sentence sharpens the intent. Johnson isn’t preaching politeness or swallowing insult. He’s describing a discipline: don’t let offense foreclose access. “So insulted that I will not take advantage” is a warning about pride masquerading as principle. Outrage can feel like moral clarity, but it can also become a luxury position that withdraws from negotiation. Johnson’s subtext is transactional in the best sense: persuasion requires proximity, patience, and the willingness to stay in the conversation long enough to change the outcome.
In the era of segregated markets and white-controlled advertising dollars, persuasion wasn’t abstract. It meant convincing companies that Black consumers mattered, convincing gatekeepers that Black excellence sold, convincing skeptics that representation was profitable. The line is quietly radical: it treats changing minds as a craft, not a miracle, and it insists that the point of being right is to be effective.
The second sentence sharpens the intent. Johnson isn’t preaching politeness or swallowing insult. He’s describing a discipline: don’t let offense foreclose access. “So insulted that I will not take advantage” is a warning about pride masquerading as principle. Outrage can feel like moral clarity, but it can also become a luxury position that withdraws from negotiation. Johnson’s subtext is transactional in the best sense: persuasion requires proximity, patience, and the willingness to stay in the conversation long enough to change the outcome.
In the era of segregated markets and white-controlled advertising dollars, persuasion wasn’t abstract. It meant convincing companies that Black consumers mattered, convincing gatekeepers that Black excellence sold, convincing skeptics that representation was profitable. The line is quietly radical: it treats changing minds as a craft, not a miracle, and it insists that the point of being right is to be effective.
Quote Details
| Topic | Reason & Logic |
|---|---|
| Source | Help us find the source |
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