"It's incredible, but I think a lot of people it shot over their heads 'cause they're used to just getting images and messing around with them, and for us to do something quite so 'designed' was a bit of a shock"

This quote by Sean Booth speaks to the power of style and how it can be utilized to create something meaningful. He is recommending that lots of people are utilized to merely manipulating images with no real idea or purpose, which when something is designed with a particular purpose in mind, it can be a shock to them. He is suggesting that style can be a powerful tool to produce something that is both significant and impactful. He is also recommending that many individuals may not have fully appreciated the power of design, as it might have discussed their heads. This quote talks to the value of design and how it can be used to develop something that is both meaningful and impactful.