"It's just that what's important there is different there than what's important is here. Here, people care that you wrote a book or that you work in the media"

In this quote, author Chuck Klosterman is highlighting the cultural distinctions in between various places. He recommends that what is considered crucial in one place might not hold the exact same worth in another. For instance, in one place, it may be highly concerned if somebody has composed a book or works in the media, while in another place, these achievements may not be as highly respected. Klosterman is emphasizing the idea that our perceptions of value are formed by our surroundings and the values of the society we reside in. This quote functions as a pointer to be mindful of these cultural differences and to not impose our own values onto others.