"It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works. For years, Nielsen has been based on sampling. It's not like an electronic bullet that hits your house that tells the people at networks at all times what you're watching"

This quote by Kevin Smith recommends that the effectiveness of the advertisement design is debatable. He questions the precision of Nielsen rankings, which have been based upon tasting for years. He implies that the existing system is not as trusted as an electronic bullet that could track what individuals are enjoying at all times. This could be analyzed as a criticism of the present system, as it is not as precise as it could be. It could likewise be seen as a require advanced technology to be used in order to precisely determine viewership. Eventually, this quote recommends that the present system of determining viewership is not as reliable as it might be, which more advanced innovation must be used in order to accurately measure viewership.