"It's not about how loud you turn the amp up. That's not what makes it sound big. What makes it sound big is fooling around with different delays and reverb settings"

Brian Setzer's quote looks into the artistry and technical subtleties of attaining a "big" noise in music production, particularly in the context of using amplifiers, hold-ups, and reverb. In essence, Setzer is challenging the simplified concept that sheer volume or amplification alone can develop depth or richness in sound. Instead, he highlights the significance of subtlety, experimentation, and the tactical usage of audio impacts.

Amplification, or "turning the amp up", is commonly perceived as a straightforward method to increase the prominence or strength of noise. However, Setzer recommends that this technique is restricted; volume may increase, but it doesn't necessarily equate to a fuller or more textured auditory experience. A genuinely expansive noise, he indicates, comes from the imaginative application of various sound impacts.

Setzer highlights delays and reverb as key tools in this innovative process. Hold-ups involve duplicating sound at intervals, which can produce an echo result that enhances the spatial quality of music, making it feel more vibrant and layered. Reverb, on the other hand, mimics the way noise shows in a physical space, adding depth and warmth. These impacts can transform an easy tune into something that feels huge and immersive, and explore them enables musicians to discover complex and unique sonic landscapes.

Moreover, Setzer's concentrate on "fooling around" indicates a sense of playfulness and experimentation. It recommends that the path to attaining a big sound is not authoritative or formulaic however involves an innovative procedure of trial and error. This technique encourages artists to check out and innovate, leading to real artistry that resonates with listeners.

In summary, Brian Setzer is advocating for a deeper understanding of sound production, where the quality of a performance is not merely a function of volume but is enriched through thoughtful manipulation and experimentation with audio effects.