"It's not the case of turning in a bunch of songs and recording the next month. I think you're looking for songs all year long and you're writing all year long"

This quote by Keith Urban speaks with the value of the imaginative procedure in songwriting. He is suggesting that songwriting is not a one-time occasion, however rather a continuous procedure. He is stressing the need to be constantly looking for new ideas and writing new tunes throughout the year. This remains in contrast to the concept of simply turning in a lot of songs and taping them the next month. Urban is suggesting that the innovative process must be continuous and that songwriters ought to be continuously searching for new ideas and writing brand-new songs. This is a crucial tip that songwriting is a continuous procedure which it requires dedication and hard work to be successful.