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Daily Inspiration Quote by Mae West

"It's not what I do, but the way I do it. It's not what I say, but the way I say it"

About this Quote

Mae West is selling a thesis of power that looks like flirtation: style is substance, delivery is destiny. The line reads like a shrug, but it’s really a control statement. She’s not denying the content of her actions or words; she’s relocating the scandal (and the pleasure) into performance. If you want to police me, she implies, you’ll have to police the angle of my eyebrow, the timing of my pause, the confidence in my strut. Good luck.

In West’s hands, “the way” becomes both weapon and alibi. It’s a dodge around censorship and a dare to audiences hungry for innuendo. Coming up through vaudeville and Broadway, then navigating Hollywood’s Production Code, West learned that you could smuggle heat past gatekeepers by making everything technically deniable. The sentence itself is built like a burlesque routine: repetition, escalation, rhythm. It performs what it claims. The emphasis is on cadence and implication, the erotic charge of suggestion rather than declaration.

Subtext-wise, West is also rewriting the rules for women in public. She’s claiming authorship over how she’s read. If society insists on reducing women to “what” they are (pretty, proper, promiscuous), she insists that meaning is negotiated in the “how” - in tone, posture, and self-aware showmanship. It’s an early, gleaming articulation of what we now call branding, but with teeth: you don’t own me by naming my behavior; I can outplay your categories by controlling the frame.

Quote Details

TopicWitty One-Liners
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
West, Mae. (2026, January 14). It's not what I do, but the way I do it. It's not what I say, but the way I say it. FixQuotes. https://fixquotes.com/quotes/its-not-what-i-do-but-the-way-i-do-it-its-not-28613/

Chicago Style
West, Mae. "It's not what I do, but the way I do it. It's not what I say, but the way I say it." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/its-not-what-i-do-but-the-way-i-do-it-its-not-28613/.

MLA Style (9th ed.)
"It's not what I do, but the way I do it. It's not what I say, but the way I say it." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/its-not-what-i-do-but-the-way-i-do-it-its-not-28613/. Accessed 12 Feb. 2026.

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Mae West on Style, Delivery, and Performance
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About the Author

Mae West

Mae West (August 17, 1893 - November 22, 1980) was a Actress from USA.

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