"It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's not true, it is too expensive to market movies. Making movies is not"

This quote by Kevin Smith speaks with the financial facts of the movie market. He is saying that while it is costly to make flicks, it is a lot more pricey to market them. This is a crucial point to think about, as advertising and marketing is essential for a motion picture to be successful. Without correct marketing, a flick may never reach its designated target market. Smith is likewise stating that making films is not also pricey, which is a relief for filmmakers that may be worried about the cost of manufacturing. This quote highlights the value of advertising and marketing in the film industry, and the need for filmmakers to be familiar with the prices associated with it. It also works as a tip that making flicks is not too expensive, and that filmmakers need to concentrate on the advertising facet of their jobs.