"It's weird when people start sentences with 'frankly' - as if their other sentences don't count"

This quote by Doug Coupland is an amusing observation about the way individuals utilize language. He is suggesting that when someone starts a sentence with the word "frankly", it implies that the other sentences they have actually spoken before are not as essential or valid. This could be analyzed as a sign of arrogance or a lack of respect for the other person's opinion. It could also be viewed as a method of attempting to appear more authoritative or experienced than they really are. By utilizing the word "weird", Coupland is suggesting that this type of language usage is unusual and out of location. He is recommending that it is better to be truthful and open with your words, rather than attempting to appear more vital than you are.