"I've got to keep breathing. It'll be my worst business mistake if I don't"
About this Quote
The subtext is classic Martin-era irony: the speaker isn’t exactly afraid of death, he’s afraid of looking unprofessional. That’s a sharper, more contemporary fear. The joke also winks at the entertainment industry’s transactional logic, where your "value" is inseparable from visibility and output. For a comedian, breathing isn’t spiritual; it’s operational. If you stop, the show stops. The punchline lands because it’s technically true and morally grotesque at the same time.
Context matters, too. Martin’s persona has often been the sane-sounding guy saying something deranged with perfect composure, a magician of tone. Here, he uses corporate language to parody self-help grit and capitalist self-optimization, hinting at burnout without naming it. The comedy is the trapdoor: you laugh, then realize how easily "staying alive" gets reframed as just another KPI.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Martin, Steve. (2026, January 18). I've got to keep breathing. It'll be my worst business mistake if I don't. FixQuotes. https://fixquotes.com/quotes/ive-got-to-keep-breathing-itll-be-my-worst-1884/
Chicago Style
Martin, Steve. "I've got to keep breathing. It'll be my worst business mistake if I don't." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/ive-got-to-keep-breathing-itll-be-my-worst-1884/.
MLA Style (9th ed.)
"I've got to keep breathing. It'll be my worst business mistake if I don't." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/ive-got-to-keep-breathing-itll-be-my-worst-1884/. Accessed 12 Feb. 2026.










