"Just advertising departments with legs and high heels"
- Richard Avedon
About this Quote
This quote by Richard Avedon is a commentary on the fashion business and its dependence on marketing to promote its items. Avedon is suggesting that the fashion business has ended up being so concentrated on marketing and advertising that it has become a caricature of itself. He suggests that the industry has actually become so consumed with offering its products that it has ended up being nothing more than a walking ad, with models wearing the current patterns and styles in order to accentuate the brand name. Avedon's quote is a criticism of the fashion industry's reliance on advertising and its tendency to focus on style over substance. He suggests that the market has ended up being so concentrated on selling its products that it has actually lost sight of its initial function, which is to create clothing that is both trendy and practical. Avedon's quote is a pointer that fashion need to be about more than just selling products, which it must have to do with producing clothes that is both trendy and useful.
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