"Just over 800 people were gathered around the cooking stage, all eager to learn about my five-minute flavor cooking. The demonstration had to be done right then and there, in front of everyone"

This quote by Rocco DiSpirito talks to the power of food and the influence it can carry individuals. It is clear that the demonstration he was about to give was a crucial one, as 800 people had actually collected around the cooking phase to gain from him. This shows that the target market aspired to learn from him which they had a lot of regard for his cooking skills. The truth that the presentation had to be done right after that as well as there, in front of everyone, talks to the value of the minute. It was an opportunity for Rocco to display his skills as well as to share his knowledge with the audience. It was also an opportunity for the target market to pick up from him and to be inspired by his food preparation. The quote speaks with the power of food and also the impact it can have on individuals.