"Just tasking a team to be creative won't get you to be innovative. It's having a corporate climate that gives people the space to experiment and take risks. Only then can you truly sustain it"

This quote by Steve Brown highlights the significance of developing a business environment that encourages creativity and innovation. It suggests that simply designating a team to be creative is inadequate to promote innovation. Rather, it is essential to produce an environment that allows people to experiment and take risks. This environment ought to be one that is encouraging and open up to originalities, and where failure is viewed as an opportunity to find out and grow. Just when this type of corporate climate is established can development be sustained over time. It is very important to bear in mind that development is not something that can be forced, however rather something that must be nurtured and supported.