"Lacroix has been fantastic. He's very nice. He gets the joke, and I think that's a good thing"
About this Quote
A little compliment, delivered like a wink: Jennifer Saunders isn’t really reviewing sparkling water so much as awarding it a cultural competency badge. “Lacroix has been fantastic” borrows the language of showbiz and PR - the vague, brightly lit praise you’d give a cooperative co-star - and applies it to a commodity that’s already halfway to being a meme. The joke is that a beverage can be “nice,” can be part of the room, can understand its role in the bit.
“He gets the joke” is the operative line, because it assumes a shared comedic universe between brand and audience. LaCroix isn’t just fizzy; it’s a lifestyle prop that’s been teased for its barely-there flavors, its aggressively cheerful cans, its status as the drink of people who want to signal health without surrendering pleasure. Saunders frames the brand as self-aware enough to take a punch, which is both a compliment and a soft warning: in a meme economy, you don’t control the narrative, you negotiate with it.
The subtext is about power and timing. When a comic says a brand “gets it,” they’re granting permission for the brand to exist inside comedy without turning everything into an ad. Saunders, a veteran of satire and social skewering, is praising responsiveness: don’t get defensive, don’t sue, don’t sanitize; play along. In 2020s pop culture, the brands that survive ridicule are the ones that treat it as oxygen, not arson.
“He gets the joke” is the operative line, because it assumes a shared comedic universe between brand and audience. LaCroix isn’t just fizzy; it’s a lifestyle prop that’s been teased for its barely-there flavors, its aggressively cheerful cans, its status as the drink of people who want to signal health without surrendering pleasure. Saunders frames the brand as self-aware enough to take a punch, which is both a compliment and a soft warning: in a meme economy, you don’t control the narrative, you negotiate with it.
The subtext is about power and timing. When a comic says a brand “gets it,” they’re granting permission for the brand to exist inside comedy without turning everything into an ad. Saunders, a veteran of satire and social skewering, is praising responsiveness: don’t get defensive, don’t sue, don’t sanitize; play along. In 2020s pop culture, the brands that survive ridicule are the ones that treat it as oxygen, not arson.
Quote Details
| Topic | Funny Friendship |
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