Humor & Life Quote by Jennifer Saunders

A little compliment, delivered like a wink: Jennifer Saunders isn’t really reviewing sparkling water so much as awarding it a cultural competency badge. “Lacroix has been fantastic” borrows the language of showbiz and PR - the vague, brightly lit praise you’d give a cooperative co-star - and applies it to a commodity that’s already halfway to being a meme. The joke is that a beverage can be “nice,” can be part of the room, can understand its role in the bit.

“He gets the joke” is the operative line, because it assumes a shared comedic universe between brand and audience. LaCroix isn’t just fizzy; it’s a lifestyle prop that’s been teased for its barely-there flavors, its aggressively cheerful cans, its status as the drink of people who want to signal health without surrendering pleasure. Saunders frames the brand as self-aware enough to take a punch, which is both a compliment and a soft warning: in a meme economy, you don’t control the narrative, you negotiate with it.

The subtext is about power and timing. When a comic says a brand “gets it,” they’re granting permission for the brand to exist inside comedy without turning everything into an ad. Saunders, a veteran of satire and social skewering, is praising responsiveness: don’t get defensive, don’t sue, don’t sanitize; play along. In 2020s pop culture, the brands that survive ridicule are the ones that treat it as oxygen, not arson.