"Leaders grasp nettles"

This quote by David Ogilvy is a tip to leaders that they need to want to handle uphill struggles and obstacles. It is a metaphor for the concept that leaders must be willing to take dangers and face difficult situations head-on. It suggests that leaders must be brave and have the nerve to take on difficult tasks and problems, even if they may be uncomfortable or unpleasant. It likewise recommends that leaders must be willing to take on tasks that may not be popular or simple, however are required for the success of the company. This quote is a reminder that leaders must want to handle difficult tasks and challenges in order to succeed. It is a pointer that leaders must want to take risks and face tight spots head-on in order to attain success.