Humor & Life Quote by Larry Miller

Underneath the plainspoken phrasing is a classic comic move: treat a cultural shift like a business memo and let the implications do the punchline work. Larry Miller isn’t marveling at religious devotion so much as tracing the choreography of American capitalism: once a niche becomes a measurable “market,” it stops being niche. “Get in on that market” lands with a faintly skeptical wink, framing kosher not as sacred practice but as a revenue stream manufacturers can slap onto packaging.

The second clause, “plus more people are looking for kosher,” quietly widens the target. It suggests demand is rising beyond observant Jews: health-conscious shoppers, people with dietary anxieties, consumers who read “kosher” as shorthand for cleaner, stricter, more trustworthy. Miller doesn’t have to argue any of this; the joke is that modern identity often shows up first in the grocery aisle, where values get translated into labels.

There’s also a subtle inversion of power. Kosher laws are among the most rule-bound, old-world systems of eating; Miller places them in the newest, most pragmatic system we have: market logic. The subtext is both flattering and a little bleak. Flattering, because minority practices can reshape mainstream offerings. Bleak, because the mainstream’s embrace is transactional, not spiritual. The line sits comfortably in late-20th/early-21st century America, where “authenticity” is routinely processed into a SKU and sold back to us with a certification stamp and a higher price.