"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write"

David Ogilvy's quote recommends that alcohol can be helpful for efficiency. He thinks that he is among many people who are more efficient when they have had a little to drink. He specifically discusses brandy, which he discovers helps him to write much better. This might be analyzed as a recommendation that alcohol can assist to lower inhibitions and permit imagination to flow more easily. However, it is very important to keep in mind that Ogilvy just mentions two or three brandies, which is a relatively small amount of alcohol. Drinking too much can have a negative effect on efficiency, as it can result in impaired judgement and trouble concentrating. Therefore, it is very important to consume properly and in small amounts if one wishes to use alcohol to increase performance.