"Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project"
About this Quote
The phrasing is tellingly fussy and self-correcting (“that side of it... this side of it, if you like”), the verbal equivalent of someone edging away from the spotlight while standing in it. He’s not performing charm; he’s negotiating discomfort in real time. That hesitation is the subtext: the public-facing role doesn’t feel like an extension of the craft, it feels like a separate discipline with its own emotional toll. For a performer celebrated for control and precision, interviews require a different kind of exposure - not the scripted vulnerability of a character, but the unscripted availability of the self.
Context matters: Atkinson’s persona (especially as Mr. Bean) is famously low-verbal, built on physical timing and privacy-by-silence. Press tours demand the opposite: constant narration of your own value. Calling it “50% of the project” is both a complaint and a corrective, puncturing the romantic myth that art simply “finds” its audience. He’s not moralizing; he’s calibrating expectations - for fans, for industry gatekeepers, and maybe for himself.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Atkinson, Rowan. (2026, January 18). Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project. FixQuotes. https://fixquotes.com/quotes/marketing-is-what-gets-you-noticed-and-that-side-4818/
Chicago Style
Atkinson, Rowan. "Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/marketing-is-what-gets-you-noticed-and-that-side-4818/.
MLA Style (9th ed.)
"Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/marketing-is-what-gets-you-noticed-and-that-side-4818/. Accessed 7 Feb. 2026.



