"Much of what passes for quality on British television is no more than a reflection of the narrow elite which controls it and has always thought that its tastes were synonymous with quality"

This quote by Rupert Murdoch is a criticism of the British tv market. He is recommending that the quality of British tv is not based upon what the general public wishes to watch, but rather on the tastes of the narrow elite that controls it. He suggests that this elite is out of touch with the general public, and that their tastes are not always reflective of what is really of high quality. This quote highlights the power of the elite in the British tv market, and how their tastes can form the content that is readily available to the general public. It likewise recommends that the public is not being provided the opportunity to view what they actually wish to view, and that the quality of British tv is being jeopardized as a result.