"My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment"

This quote by Jay-Z speaks with the significance of psychological attachment in his company endeavors. He sees his brand names as an extension of himself, and he has a close relationship with them. This is in plain contrast to running a big corporation like GM, where there is no psychological attachment. Jay-Z's method to business is to buy something he is passionate about and to construct a strong psychological connection with it. He believes that this connection is important for success, which it is something that can not be replicated in a big business setting. This quote speaks to the importance of enthusiasm and psychological attachment in service, and how it can be an effective tool for success.