"My duty is to try to reach beauty. Cinema is emotion. When you laugh you cry"

Roberto Benigni's quote talks to the power of cinema to stimulate feeling. He thinks that it is his task to strive for charm in his work, and that movie theater is the perfect medium to do so. By producing stunning movies, he hopes to generate strong psychological responses from his audience. He acknowledges that laughter and tears are both legitimate responses to a movie, and that it is his job to develop a work that will bring out both. He thinks that cinema is a powerful tool to stimulate emotion, and that it is his responsibility to utilize it to its max capacity. By developing lovely films, he intends to draw out the best in his audience and to produce a long lasting effect.