"Nobody counts the number of ads you run; they just remember the impression you make"

This quote by William Bernbach talks to the significance of making an enduring impression with your advertising. It recommends that the number of ads you run is not as important as the impression you make with them. It is not the quantity of ads that matters, but the quality of the message and how it resonates with the audience. The objective needs to be to produce an ad that stands out and leaves a long lasting impression on the viewer. This might be accomplished by developing an ad that is imaginative, memorable, and mentally interesting. It is also crucial to ensure that the ad relates to the target market and speaks to their needs and interests. By developing an ad that resonates with the audience, you can ensure that your message will be remembered and have a long lasting effect.