"On the one hand, life is made infinitely easy for the personality in that stimulations, interests, uses of time and consciousness are offered to it from all sides. They carry the person as if in a stream, and one needs hardly to swim for oneself"
About this Quote
Simmel is writing at the turn of the 20th century, when the modern metropolis, mass circulation media, department stores, timetables, and new forms of consumption were reorganizing everyday attention. His sociological insight isn't that city life is busy; it's that busyness can be externally authored. A person no longer has to generate desire, curiosity, even a rhythm of consciousness. The environment supplies them prepackaged, like a menu. You "hardly... swim" because the stream provides a ready-made itinerary for the self.
The subtext is a warning about personality under conditions of abundance. When stimuli are constant, selection becomes the real labor - and if you don't do it, selection is done for you by institutions, trends, and the crowd. Simmel's phrasing turns passivity into a bodily image: to be carried is to relinquish agency without noticing, because it feels like relief. It's an early diagnosis of what we'd now call attention capture: life gets easier at the exact point it gets harder to call your life your own.
Quote Details
| Topic | Deep |
|---|---|
| Source | Georg Simmel — "The Metropolis and Mental Life" (1903), essay on urban life and the individual (commonly reprinted in English in collections such as The Sociology of Georg Simmel). |
| Cite |
Citation Formats
APA Style (7th ed.)
Simmel, Georg. (2026, January 15). On the one hand, life is made infinitely easy for the personality in that stimulations, interests, uses of time and consciousness are offered to it from all sides. They carry the person as if in a stream, and one needs hardly to swim for oneself. FixQuotes. https://fixquotes.com/quotes/on-the-one-hand-life-is-made-infinitely-easy-for-58771/
Chicago Style
Simmel, Georg. "On the one hand, life is made infinitely easy for the personality in that stimulations, interests, uses of time and consciousness are offered to it from all sides. They carry the person as if in a stream, and one needs hardly to swim for oneself." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/on-the-one-hand-life-is-made-infinitely-easy-for-58771/.
MLA Style (9th ed.)
"On the one hand, life is made infinitely easy for the personality in that stimulations, interests, uses of time and consciousness are offered to it from all sides. They carry the person as if in a stream, and one needs hardly to swim for oneself." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/on-the-one-hand-life-is-made-infinitely-easy-for-58771/. Accessed 9 Feb. 2026.









