"On TV people look at your hair and then they look at your skin, and then they look at your clothes, and by the time they're listening to what you're saying, you're off the screen"

This quote by Doug Coupland speaks with the superficial nature of tv. It suggests that when people appear on TV, audiences are more focused on their physical appearance than what they are stating. This is due to the fact that viewers are taking a look at their hair, skin, and clothes before they even have a possibility to listen to what they are stating. This suggests that individuals are evaluated more on their physical appearance than their words, and that the material of what they are stating is secondary. This quote also recommends that individuals on television are quickly forgotten, as viewers are currently looking away by the time they are done speaking. This highlights the fleeting nature of tv and how quickly individuals can be forgotten.