"One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites"

This quote by Jay Chiat talks to the concept of delivering news that is of worth to web sites. He is suggesting that the business model should be based on supplying news that is of value to website, instead of something else. This is because it was the way they started and they thought it would be more beneficial and less complicated. This suggests that the news should be tailored to the website, providing them with information that matters and beneficial. It also suggests that the news must be simple to understand and not overly made complex. By offering news that is of worth to website, it will assist them to stay up to date with the most recent news and information, in addition to assisting them to make informed choices.