"One of the cruelest things you can do to another person is pretend you care about them more than you really do"

This quote by Doug Coupland speaks with the power of honesty and the value of being authentic in our relationships. Pretending to care about someone more than we truly do can be a kind of control, as it can lead the other individual to believe that we have a much deeper connection than we in fact do. This can be especially damaging if the other person has strong sensations for us, as they might be led to believe that we feel the very same way. Ultimately, this quote works as a reminder that we ought to always be sincere with those we care about, which we should never ever take advantage of somebody else's sensations. By being authentic and sincere in our relationships, we can make sure that we are treating others with regard and kindness.