"Our look and image never change dramatically from one season to the next, so we need an edge"

This quote by Tommy Hilfiger talks to the significance of staying ahead of the competitors in the fashion industry. By keeping a constant look and image, Hilfiger is suggesting that the brand requires to discover a way to stand apart from the crowd. This could be done through making use of ingenious products, distinct styles, or innovative marketing campaigns. It is very important for style brands to remain ahead of the trends and to keep their customers thinking about their products. By discovering an edge, Hilfiger is recommending that the brand name can stay pertinent and competitive in the ever-changing fashion business. This could be done through the use of innovative partnerships, distinct product launches, or even through the use of social networks. By discovering an edge, Hilfiger is recommending that the brand name can remain competitive and continue to succeed in the fashion industry.