"Our mission for younger people is to do our best to make exercise cool, hip - the thing to do"

In this quote, Bruce Jenner is revealing his objective of promoting exercise and physical activity amongst younger people. He believes that the very best method to achieve this is by making workout something that is deemed cool and stylish. By doing so, he wants to encourage more youths to embrace healthy routines and take an active interest in their own physical well-being. Jenner recognizes that, for numerous youths, exercise may not seem like the most interesting or attractive activity. Therefore, his objective is to work to change these perceptions and develop a culture where workout is viewed as not just beneficial however likewise enjoyable and trendy.